"if you're a book and your clothes are the cover, you should dress like a New York Times bestseller" - Mr. Nelson, father of Kenyatte Nelson (see judge a book by his cover)

11.03.2008

The NBA Makeover

Sample suit model from Joseph Abboud/WSJ

basketball coaches represent a Sports minority that requires its coaches to wear formal business attire, and JA apparel is using the dress standards to their advantage. this season, we will see the NBA coaches in made-to-measure suits provided by Joseph Abboud. this agreement follows on the heels of a deal between JA Apparel and the National Football League to outfit its coaches off the field. according the the Wall Street Journal, the apparel company hopes to have an impression on the "35- to 54-year-old guys who are sports fanatics."

No comments:

Blog Archive